The Client is established by second generation diamantaires with the aim of providing customers “out of the ordinary jewellery” that honours our traditional values along with modern trends to make every single day special for the wearer.

The Objective

The objective was to re-design their current website along with creating a visual language for their online shopping portal. UX improvements were also to be made.

The Website & Extended Visual Language

I went with a minimal approach for the website because there was a good deal of information that was to be assorted in a more engaging and easy to understand format. A set of customised jewellery and other website icons were created.

Icon System

Icon System

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