Amogha is a hypothetical essential oils brand conceptualised to explore possibilities of creating and visualising a luxury product brand.
The objective was to create a logo that was both modern yet in touch with the feel of the product. The colour scheme had to be mellow so as to stir up emotions of soothing warmth without loosing its modern touch.
The typography of the logotype has been created in a way so it feels like strokes of brush. The organic form of the logo helps establish a sense of healing keeping in mind the medical properties of essential oils.